Wednesday 8 July 2020
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How to develop excellent presentation skills

Knowing how to communicate an idea is important, no matter what industry you’re in. Your skills as a speaker can often determine whether or not your presentation achieves its desired outcome.

Speaking in front of people can be a scary concept for many people, so it’s important to develop this skill.

Our Communications Director, Clare Christensen, says knowing how to present yourself to your target audience is vital.

“While your audience is listening to your message, they are also looking at how you portray yourself and your organisation,” she said.

Here are five tips to help you develop excellent presentation skills.

  1. Engage in presentation skills training

Public relations (PR) firms can teach you vital presentation skills to help prepare you for any situation.

This is the perfect starting point for improving your presentation as it will teach you how to deliver your key messages, use breathing techniques and control your voice levels.

Whether it be speaking in front of a crowd or conducting one-on-one client meetings, a PR firm will help you learn how to present yourself with confidence.

  1. Practice confident body language

When your body is demonstrating confidence, your mind will follow suit. Confident body language includes:

  • Appropriate eye contact
  • Active engagement/listening
  • Animated facial expressions
  • Targeted gestures that accentuate the message.

Audiences are receptible to confident body language which will enhance the verbal messages or ideas you are trying to convey.

  1. Know your target audience

Knowing who your target audience is plays a key role in developing your presentation skills. If your audience positively responds to your presentation, your presentation was a success.

A target audience will also have certain expectations so you must ensure these expectations are satisfied during your presentation.

  1. Practice

There is a reason ‘practice makes perfect’ is such a well-known phrase. Practicing your presentation will allow you to be more familiar with your audience as you won’t be glued to a piece of paper or screen.

Practice also allows you to identify specific weaknesses in your speech that can be improved before the final presentation.

Remember, practicing your presentation does not mean memorising your speech as this can cause you to sound mechanical or over-rehearsed.

  1. Always provide a take-home message

Always provide something specific the audience can do almost immediately. Every audience appreciates learning how they can apply what they have learnt in a tangible way.

This could include possible recommendations or a suggested action that will remind the audience of your main message.

The real-life application of your message is a great presentation skill to have and will make it even more memorable.

If you need help developing your presentation skills, the Adoni Media communications team can help. Get in touch with us today for more information on our presentation skills workshops!

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