Cost cutting is normally welcomed when it comes to exhibit booth rentals. Every exhibitor is on the lookout to learn how they can make a minimal investment, and still get the very best results from tradeshow events. Here are a few subtle cost cutting measures that will help you spend less and get more out of your exhibition budget:
Refurbish, don’t replace
Your display materials are likely to show signs of wear and tear after using them for a while, once you have traveled with them to many events. Instead of going for a brand new booth, think about updating your signage or adding a few new components to infuse some life into your display.
If you are involved in international tradeshow displays, it will be a good idea to send your materials in one shipment. This will be relatively cheap compared to sending the shipment out at different times and in different packages. If you have to send several boxes to different locations, then the parcel fees may add up to a large sum.
Be careful with your booth giveaways
In regards to booth giveaways, you may think they are small and negligible, but they are not. Though it is always a good idea to have them during the event, be careful not to spend a fortune on them. Ideally, you should strive for “evergreen” giveaways, which you can use at every show, and purchase them in bulk at lower costs.
Consider cooperative booth spaces
By sharing a booth with a local allied business, you get an awesome chance to split costs and increase the scope of audiences for your products or services. It is also possible that you can get a great location on the floor if you share with someone, as opposed to exhibiting alone. In addition, this is a great way to capitalize on your partner’s marketing leads.